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219 Expert Internet Marketing Lessons
Lesson # 26:

"10 Hypnotic-Like Sentences That Sell Like Crazy:"

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.


2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.


3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.


4. As you're skimming through this, you're beginning to think you have nothing to lose and everything to gain by trying out our product.


5. As you're scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.


6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.


7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.


8. You don't know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.


9. You don't realize it yet but, in a few short minutes you'll realize that you can't put off this vital purchase and then you'll be yanking out your credit card.


10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.
Lesson # 107:

"10 Ways To Keep Visitors At Your Site Longer:"

The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer.


1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content.


2. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing.


3. Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards.


4. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.


5. Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.


6. Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won't waste it waiting for your site to load.


7. Tell your visitors what's offered at your web site at the very beginning. If people are confused  about what's being offered they may leave too early.


8. Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.


9. Make your site text easy to read. Most people won't strain their eyes trying to read text that is too small, light or bright.


10. Use headlines and sub headlines all over your your web site that will grab visitors attention. It will attract them to explore your web site longer.
Lesson # 217:

"Use Online Diaries Instead Of Testimonials:"

1. Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give
customers a free product or a rebate in exchange for them publishing it online.

2. Your customers could write diary entries about goals they have reached using your product, the positive emotions it's given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.

3. Your customers could update it daily, weekly or monthly. It will depend on how often they use your product. You could publish the diary right in your ad or link directly to the diary. You could provide the people with web space for writing the online diary or have them e-mail you the diary entries for you to publish.

4. You can make the online diary extra persuasive by also including customer's personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters, etc.

5. An online diary would likely outsell the common testimonial because it's updated on a regular basis and reveals more personal information. A diary is considered private which would make people more curious to read it and believe it's legitimacy.
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